NATIX: Making Cameras Smart and GDPR Compliant

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Dr. Alireza Ghods, Co-Founder, NATIXDr. Alireza Ghods, Co-Founder
Over the past few years, computer vision or video AI has gained immense traction in the AI market, especially for surveillance. Leveraging advanced analytics algorithms, video AI can automatically recognize people, objects, places, and more to strengthen safety and security requirements. Despite such benefits, organizations and cities struggle to adopt video AI solutions even for nonsurveillance purposes. One of the major reasons is the lack of acceptance by citizens, staff, and worker councils due to privacy concerns. Third parties collecting and processing video footage consisting of faces, number plates of cars, and other identifiable information in a non-privacycompliant manner creates a feeling of discomfort among citizens and workers. Typically, the videos are sent to the cloud for processing using the internet, which offers an open pipeline for attacks and vulnerabilities for easily identifiable data.

Built with the core idea of enabling privacy-compliant intelligence on camera, NATIX offers GDPR compliant video analytics to process the video locally and in real time for event detection. In case an event such as fire is not detected, the frame is deleted, and if it is, then the frame is anonymized and sent out, making the final footage secure and privacy compliant. “We enable cameras to see and help people without invading their privacy, and this is by design embedded into our solution,” says Dr. Alireza Ghods, CoFounder, NATIX.

We enable cameras to see and help people without invading their privacy, and this is by design embedded into our solution



NATIX gives cameras brains and makes them GDPR compliant by allowing clients to simply connect off-the-shelf AI processors (edge computers) to any camera and then install its software. “Customers can use our solution to build and deploy hundreds of different AI models on their existing camera infrastructure. That means one camera, limitless use cases,” extols Ghods. NATIX’s AI will instantly start processing the video locally on the device to detect the event of the client’s choice. It could be the number of parking spots available, size of the crowd, trespassing, camera tampering, or more. Upon detection of the event, the company’s solution sends a notification to its dashboard or any other system that the client chooses. In case the client wishes to share the video, NATIX provides an extra anonymization AI to remove faces, number plates, full body, and any other identifiers from the video. “We have a unique approach of processing the data on the device rather than sending it on the cloud. This in combination with our anonymization AI, which makes us privacy compliant,” says Ghods.

The company’s privacy-compliant solution is testified by various projects such as the city of The Hague, the legal capital of the Netherlands and Europe. The police and law enforcers patrol crowds and groups of people who may lead to intimidation, smoking, or other illegal activities that create trouble for other citizens.

NATIX was employed by the municipality to provide a crowd detection solution working closely with law enforcers and police. The company provides them with a heat map with complete information on the groups, such as location, number of groups, and more, without any video footage or personal identifiers, making it completely privacy compliant. In addition to the use case, NATIX’s technology has received two approvals from the city of Den Haag in the field of data privacy and ethical AI assessment, which proves the company’s strong due diligence in this arena.

With such shining accolades, NATIX aims to expand into other EU countries such as DACH and Benelux. Further, countries like Japan that have very similar privacy regulations to the EU and the American market are also on the company’s radar. “Privacy compliance will soon become another one of human rights like freedom of speech and within no time every country will have it on top of their agenda and we are well prepared for it,” says Ghods.

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Top 10 GDPR Solution Companies in Europe - 2021
NATIX

Company
NATIX

Headquarters
Hamburg, Germany

Management
Dr. Alireza Ghods, Co-Founder

Description
Built with the core idea of enabling privacy-compliant intelligence on camera, NATIX offers GDPR compliant video analytics to process the video locally and in real time for event detection. In case an event such as fire is not detected, the frame is deleted, and if it is, then the frame is anonymized and sent out, making the final footage secure and privacy compliant. NATIX gives cameras brains and makes them GDPR compliant by allowing clients to simply connect off-the-shelf AI processors (edge computers) to any camera and then install its software

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